Resume

Susan B. Tompkins

10 Sylvan Road
South Portland, ME 04106
207.712.1733
sbtompkins3@gmail.com

Award-winning communications professional with
expertise in marketing, public relations, and project management
seeks to help organizations achieve their full potential.

 SKILLS

+ Public Relations + Branding and Graphic Design + Project Management
+ Blog, newsletter, website and social media content creator + Small business owner
+ Public Speaker + Group Facilitator
Software experience: Canva, Squarespace, WordPress, Facebook and Instagram, Mail Chimp, Zoom

EMPLOYMENT HISTORY

3C Clarity, LLC – South Portland, ME
November 2020 – Present
Life Coach, Public Speaker, Mentor, Business Owner  

• Conduct life coaching sessions using SMART-goal setting methodology to assist clients in defining and achieving personal and professional objectives.

• Market 3C Clarity services via Squarespace website and e-newsletters featuring graphics designed in Canva, Facebook ad campaigns, and 3C Clarity blog posts to drive engagement and awareness.

• Created Coloring Outside the Lines with Energy Art™ and taught the program at community, retirement, and mindfulness centers to help people gain clarity around issues and projects.   

South Portland School Department - South Portland, ME
March 2017 – June 2020
Education Technician, Substitute Teacher 

• Tutored students one-on-one or in small groups to improve math and reading skills.

• Carried out substitute plans as directed by teachers.
  

Broadreach Public Relations -  Portland, ME
January 2016 – December 2016
Senior Account Executive

• Managed media and logistical relations for the sold-out launch of the Maine Brewers’ Guild New England Brew Summit.

• Researched and developed marketing plans to achieve client objectives, ensuring budget adherence and timely reporting using Asana software.

Rising Tide PR* - South Portland, ME
June 2006 – December 2015
Public Relations Consultant and Business Owner

• Created the Maine Food Strategy’s (MFS) brand identity and promoted the first Maine Consumer Survey Report, positioning MFS as the go-to resource for local food producers.   

• Promoted Agri-Cycle Energy as a pioneer in sustainable disposal of commercial food waste, securing local and national press coverage that led to client referrals.

• Coordinated media relations for the Maine Appalachian Trail Club, promoting volunteer opportunities and bolstering public support for the Maine Trail Center capital campaign. 

  (Note: Rising Tide PR is no longer in business.)

Vreeland Marketing & Design - Yarmouth, ME
January 2002 – May 2006
Public Relations Director

• Directed public relations activities for key accounts including Efficiency Maine, Mechanical Services, and The Cliff House Resort & Spa.

• Managed clients’ budgets, documented results via progress reports, and processed billings.

Maine Department of Conservation - Augusta, ME
November 1995 – January 2002
Director of Communications

• Created Maine’s Fall Foliage website, the first online experience for the leaf-peeping public, receiving local and national including USA Today, Associated Press, and National Public Radio.

• Served as the Department’s spokesperson and oversaw all external communications.

• Trained the commissioner, senior managers, and staff for media interviews.

Independent Contractor
San Francisco, CA
September 1993 – April 1995

• Executed special projects and performed executive support functions for companies such as Bank of America, Charles Schwab & Co. and G.T. Global.

• Took a leap to experience life in a new city!
  

WGME-TV, Channel 13, CBS Affiliate – Portland, ME
November 1990 – September 1993
Community Affairs Director

• Co-created and implemented the Joy of Sharing, a holiday program, raising more than $125,000 in cash and toys for underserved children.

• Produced award-winning public service announcements for local non-profits such as the American Lung Association, Maine Forest Service, and the Boys & Girls Clubs of Maine.

WCSH-TV, Channel 6, NBC Affiliate- Portland, ME   
October 1988 – November 1990
Promotions and Public Service Coordinator

• Produced commercials for news series and the annual, Coats for Kids campaign.  

• Promoted Portland’s Sidewalk Art Festival featuring more than 400 artists who competed for $40,000 in prize money annually.

EDUCATION

University of South Florida, Tampa – Bachelor of Arts, Mass Communications

Coach Training Alliance, Fort Collins, CO – Certified Life Coach

AFFILIATIONS

2023 - present: South Portland Track & Field Boosters, volunteer
2023 - present: 100 Women+ Who Care, member
2020 - present: Sea Change Yoga, Development Committee, volunteer
2017 - 2019: Girls on the Run, head coach
2016 - 2019: Girls Scouts Troop 2289, co-leader 
1996 - 2018: Maine Public Relations Council, board member                                   

AWARDS

Maine Public Relations Council:
1st Place Organizational Identity: Maine Food Strategy

Maine Media Women:
1st Place Public Relations Campaign: Maine Fall Foliage

Maine Public Relations Council:
Edward L. Bernays Award and the President’s Award

Maine Association of Broadcasters:
1st Place: Maine State Troopers and Portland Police Safety public service announcement