Resume

Susan B. Tompkins

10 Sylvan Road
South Portland, ME 04106
207.712.1733
sbtompkins3@gmail.com

A passionate and accomplished professional
with demonstrated expertise in marketing, program development,
management, and coaching, seeking to apply skills and experience
to help individuals and organizations achieve their full potential.

EMPLOYMENT HISTORY

3C Clarity, LLC – South Portland, ME,  November 2020 – Present

Life Coach, Public Speaker, Mentor, Business Owner  

• Created Coloring Outside the Lines with Energy Art™ and taught the program at community, retirement, and mindfulness centers to help people express emotions using pastels and paper.   

• Conduct life coaching sessions using SMART-goal setting methodology to assist clients in defining and achieving personal and professional objectives.

• Market 3C Clarity services via Squarespace website and e-newsletters featuring graphics designed in Canva, Facebook ad campaigns, and 3C Clarity blog posts to drive engagement and awareness.

South Portland School Department - South Portland, ME, March 2017 – June 2020

Education Technician, Substitute Teacher 

• Tutored students one-on-one or in small groups to improve math and reading skills.

• Carried out substitute plans as directed by teachers.
  
  

Broadreach Public Relations -  Portland, ME, January 2016 – December 2016

Senior Account Executive

·      Managed media and logistical relations for the sold-out launch of the Maine Brewers’ Guild New England Brew Summit.

·      Researched and developed marketing plans to achieve client objectives, ensuring budget adherence and timely reporting using Asana software.

Rising Tide PR - South Portland, ME                                                              June 2006 – December 2015

Public Relations Consultant and Business Owner

·      Created the Maine Food Strategy’s (MFS) brand identity and promoted the first Maine Consumer Survey Report, positioning MFS as the go-to resource for local food producers.   

·      Promoted Agri-Cycle Energy as a pioneer in sustainable disposal of commercial food waste, securing local and national press coverage that led to client referrals.

·      Coordinated media relations for the Maine Appalachian Trail Club, promoting volunteer opportunities and bolstering public support for the Maine Trail Center capital campaign.

Vreeland Marketing & Design - Yarmouth, ME                                       January 2002 – May 2006

Public Relations Director

·      Directed public relations activities for key accounts including Efficiency Maine, Mechanical Services, and The Cliff House Resort & Spa.

·      Managed clients’ budgets, documented results via progress reports, and processed billings.

Susan B. Tompkins  

Maine Department of Conservation - Augusta, ME                  November 1995 – January 2002

Director of Communications

·      Created Maine’s Fall Foliage website, the first online experience for the leaf-peeping public, receiving local and national including USA Today, Associated Press, and National Public Radio.

·      Served as the Department’s spokesperson and oversaw all external communications.

·      Trained the commissioner, senior managers, and staff for media interviews.

Independent Contractor - San Francisco, CA                            September 1993 – April 1995

·      Executed special projects and performed executive support functions for companies such as Bank of America, Charles Schwab & Co. and G.T. Global.

WGME-TV, Channel 13, CBS Affiliate – Portland, ME              November 1990 – September 1993

Community Affairs Director

·      Co-created and implemented the Joy of Sharing, a holiday program, raising more than $125,000 in cash and toys for underserved children.

·      Produced award-winning public service announcements for local non-profits such as the American Lung Association, Maine Forest Service, and the Boys & Girls Clubs of Maine.

WCSH-TV, Channel 6, NBC Affiliate- Portland, ME                 October 1988 – November 1990

Promotions and Public Service Coordinator

·      Produced commercials for news series and the annual, Coats for Kids campaign.  

·      Promoted Portland’s Sidewalk Art Festival featuring more than 400 artists who competed for $40,000 in prize money annually.

EDUCATION

University of South Florida, Tampa – Bachelor of Arts, Mass Communications

Coach Training Alliance, Fort Collins, CO – Certified Life Coach

AFFILIATIONS

South Portland Track & Field Boosters, Volunteer                                 2023 - present

100 Women Who Care, Member                                                                    2023 - present                         

Sea Change Yoga, Development Committee, Volunteer                    2020 - present

Girls on the Run, Head Coach                                                                          2017 - 2019

Girls Scouts Troop 2289, Co-leader                                                              2016 - 2019

Maine Public Relations Council, Board Member                                    1996 - 2018

AWARDS

·      Maine Public Relations Council – 1st Place Organizational Identity: Maine Food Strategy

·      Maine Media Women – 1st Place Public Relations Campaign: Maine Fall Foliage

·      Maine Public Relations Council - Edward L. Bernays Award and the President’s Award

·      Maine Association of Broadcasters - 1st Place: Maine State Troopers and Portland Police Safety public service announcementa plan,
provides insights and encouragement, and
holds you accountable for moving forward.